Cultural Observation: Unrealistic Expectations

“We live in an age of unreasonable expectations. Ours is a world where promises are cheaply made, easily broken and where hyperbole is the lingua franca. Advertisers tells us that a different shampoo will make us more attractive to the opposite sex. Alcohol will lubricate our relationships. Purchasing the right care will be a gateway to adventure. These pitchmen promise to do far more than enhance our lives. They are peddling ultimate fulfillment.” -John Koessler, The Surprising Grace of Disappointment

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